In the Kingi music show broadcast on MTV in spring 2018, hybrid TV viewers can again vote for their favourite while sitting on their couch at home. The complementary hybrid TV service provided by Digita enables Kingi viewers to vote simply by pressing the blue remote
Hybrid TV provides advertisers with new tools for creating television advertising through the familiar elements of online advertising, as direct interaction with viewers sitting on their couches at home is now possible! The effectiveness of hybrid TV advertising can now
Targeting commercial messages to specific groups is extremely efficient when online advertising is used. If you search a hardware store website for prices of roof tiles, you can expect to come across advertisements for Ormax roof tiles on Facebook, hs.fi, Google and
Starting point Television of the future is a key focus area in Digita’s operation strategy. The aim is to find the best operating models and solutions by experimenting in an agile manner in cooperation with partners. Future television focuses on hybrid
In autumn 2017, Digita launched the Idols application, which provided a large portion of extras to hybrid TV viewers. With the Idols application, hybrid TV viewers can vote for their own favourite from their couch by pressing the blue button on their
Spring 2019: PUTOUS: In spring 2019, Hybrid TV viewers can participate in the twists and turns of Putous directly from their couch. Hybrid TV owners can vote for their favourite character and participate directly in the programme’s course by pressing the keys
In summer 2018, Hippos and Digita decided to bring harness racing back to the free television channels. Harness races were no longer broadcast after the turn of the previous year, and the much waited for return of free harness race broadcasts took
Hybrid TV = TV + internet Hybrid TV combines the best parts of TV and the internet Hybrid TV introduces interactive functionalities of the internet into television to complement the linear content and enriches the viewing experience significantly. The complementary
Digita will offer HD-level pay-TV services in its terrestrial television network from the beginning of 2020. The availability of pay-TV services on Digita’s terrestrial television network will expand from the current population coverage of 85 per cent to 90 per
A new, free music channel 1HD Music Television has begun broadcasting on Digita’s terrestrial television network on channel 28 as of 6 December 2019. The purpose of the music channel is to provide its viewers with the most popular videos