Published:  24.8.2017

Digita’s range of terrestrial television services are
enriched by free weekend viewing, which has been offered several times by
Viasat. The Viasat Urheilu channel will be freely available via Digita’s
national multiplex A on terrestrial television from 8am on Friday 25 August to 8am on Monday 28 August. You can watch the Viasat Urheilu
channel on Channel 28.

A total of 19 free-to-air channels and 47 pay-TV
channels are currently available on Digita’s national network.
Since 2014, the number of payment-free commercial
channels has grown by two a year on average.

“On a European scale, the status of
advertiser-supported television is very strong in Finland. This means that an
exceptionally large number of freely viewed channels, in addition to those of Yle,
are available for Finnish TV viewers,” says Juha-Pekka Weckström, CEO of Digita. ”The opposite is the case
in the rest of Europe. For example, there are seven free channels in Norway,
eight in Sweden, nine in Denmark and 12 in Germany,” continues Weckström.

“The statistics show that 93% of Finns watch TV
approximately three hours per day, most of which is free-to-air programming.
This not only guarantees the popularity of domestic online TV services, it also
provides the basis for effective advertising media targeted at large masses of
people.” Digita is continuously developing new types of advertising technology,
alongside media companies. Last June, Digita and MTV successfully tested a
combination of traditional television advertising and online advertising in the
hybrid TV environment. Hybrid services, which combine traditional television
with the internet, offer Digita’s media customers new growth potential for
their TV advertising business,” says Weckström, describing Digita’s new
television services.

Get
help from Digita Info

You can view the Viasat Urheilu channel by performing
a channel search using your receiver. You can do this in advance. Most receivers
scan for new TV channels automatically. Some receivers may require the retuning
of channels or the restoration of factory settings. Instructions on performing
channel searches can be found on Digita’s website at www.digita.fi/kanavahaku or in the device’s user manual. 

Technical experts from Digita’s consumer service,
Digita Info, will answer queries on the reception of terrestrial television.
Digita Info is open from 8am to 8pm on Monday to Friday. Call +358 20 411
7676 or see info@digita.fi.

Digita
transmits radio and television programmes to everyone living in every corner of
Finland every day of the year. We also apply the latest digital technology in
order to develop and offer versatile online television and radio services. In addition,
our service portfolio includes comprehensive IoT services based on our
comprehensive network, as well as world-class Data Centre Services. Our clients
include media companies as well as mobile and broadband operators offering top
of the line content.