Survey: Wave of investments to kick off in Finland within two years – one in three real estate companies plans to invest between €10,000 and €100,000 in new technology

Published: 5.3.2025

Finland will see significant investments in IoT (Internet of Things) solutions for real estate in the coming years, says a recent survey commissioned by Digita for real estate companies and decision-makers responsible for real estate matters in municipalities. According to the responses, two-thirds (65%) report that they will be increasing investments to some extent, with eight percent to increase investments significantly. The investments are particularly expected to improve energy efficiency.

HELSINKI 5, March 2025 – The respondents to the survey by Taloustutkimus included 50 corporate and 50 municipal decision-makers who either hold a decision-making position or have a role in decision-making regarding future investments. The survey found that interest in IoT solutions is constantly on the rise, and more than two-thirds of the respondents indicated that they will increase investments in the coming years.

“This is no surprise to us, as IoT technology is evolving all the time and already enables things that people were only dreaming about a few years ago. We believe that in the next couple of years, this sector will see a big wave of investments,” says Tuomas Kolkka, Vice President, IoT at Digita.

According to the survey, real estate companies currently use IoT solutions mostly to measure conditions such as humidity, temperature, or carbon dioxide. In the future, IoT investments will most often aim for faster response, savings, and security.

Savings in energy efficiency are particularly of interest to companies, as no less than 95 percent of the respondents stated that they would pursue them through IoT investments.

“Although energy costs have been decreasing in Finland in recent years, this is clearly an area where optimization is increasingly desired. IoT solutions monitor and collect real-time environmental data, such as temperature, humidity, and carbon dioxide, to control HPAC systems and optimize the building’s energy efficiency. These are things that can lead to tangible savings and also reduce the carbon footprint,” says Kolkka.

One in ten plans to invest more than €200,000

Based on the survey, companies are also willing to spend money on IoT solutions. The majority of the respondents (34%) plan to invest between €10,000 and €100,000. However, as many as one in ten respondents plan to invest more than €200,000.

“We believe that this is a growing sector, and companies want to invest in it as the understanding of the opportunities brought about by IoT grows,” Kolkka remarks.

The purpose of the survey was to find out the situation, intentions, and possible obstacles to IOT investments in companies and the public sector. The target group was representatives from Finnish companies and the public sector, and the survey sample was obtained from the Profinder company database. The survey used telephone interviews (n=100), and the data collection was carried out in January 2025.

Digita/Communications